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09 Apr


Carter’s Quest & Pureform’s Pay-it-Forward Holiday

April 9, 2014 | By |

Things have been crazy here at Pureform & PureKids Radiology as we continue to expand our services and improve our patient experience offerings on a daily basis (more about that in another post).  I’ve finally been able to catch up on writing some updates, and one of those important stories takes us back to Santa, snow, and the holidays.

Our story begins in June of 2013 when I had the pleasure of meeting Jenn Ruklic; a prominent Airdrie figure with an incredible zest for life and a mission:  to find a cure for Hemophilia. Her 6-year-old son Carter was diagnosed with hemophilia just weeks after birth; a condition that prevents his blood from clotting normally.  Jenn describes how every bump, scratch and bruise can lead to long recovery times and the potential for severe blood loss.  Jenn started Carter’s Quest to raise awareness and funds to find a cure to Haemophilia.  You can learn more about Haemophilia in the Wikipedia article here.

Jenn and I sat down over coffee to brainstorm ways that we could support Carter ‘s Quest during our annual Canada Day Parade; both by raising awareness and funds for the Alberta Children’s Hospital where patients like Carter are treated.  Jenn was just as excited as I was, and instantly volunteered to help out in whatever way she could.  It was then that our friendship was born.

Proudly supporting Carter's Quest

Proudly supporting Carter’s Quest

Fast forward to fall 2013 when Jenn and I sat down over lunch to discuss her upcoming plans for her “Mall in the Hall & Bids for Bruisers” event (a whole day dedicated to various related events that all raise awareness and funds for Carter’s Quest).  I knew that we wanted to be involved, but we wanted to be involved in a way that no monetary or physical donation could match.

Internally, we had come up with an idea to provide a pay-it-forward type of donation; something that would touch many hearts and help more than just one group of people.  I suggested to Jenn that we’d like to donate an experience: we would host a Pizza Party & Bingo Night for the in-patients and their families at the Alberta Children’s Hospital over the holidays, and donate that entire event to Jenn’s live Bids for Bruisers live auction.  In this way, any funds raised that evening would go directly to Hemophilia awareness and research, while at the same time donors would be also be involved in helping some patients and their families forget they were in the hospital over the holidays.

After many sleepless nights – and just hours before Jenn’s event – we received the green light from the wonderful team at the Alberta Children’s Hospital Foundation that we’d be allowed to move ahead with our evening at the Hospital.

The Pay-it-Forward Pizza night was the final auction item of the evening, and Rob Jamieson suggested that rather it only go to one bidder anyone willing to contribute pitch in.  Our pay-it-forward donation raised more than $1,400 for Carter’s Quest and the search for a cure to Haemophilia that evening.


Pureform & PureKids Radiology Carter's Quest Airdrie Peter Brown

From Left to Right: Airdire’s Mayor Peter Brown, Carter Quest’s Jenn Ruklic, Pureform’s President Paul Natland, and Pureform’s Operations Manager Ryan Thompson.

Later that week we raided the local dollar stores and Costcos for bingo prizes and headed to the Alberta Children’s Hospital.  It was a heart warming event, and our hope was everyone involved in our evening could forget for just a moment that they were in a hospital over the holidays – and regain some of the simplicity of just being a kid over the holidays.

Because of patient privacy we weren’t able to take any pictures of the event, but we had a full house of participants that included kids, siblings, parents and care givers alike!

Paul and Ryan preset the Alberta Children's Hospital with two life-sized Moose to be used as grand prizes in future rounds of bingo.

Paul and Ryan preset the Alberta Children’s Hospital with two life-sized Moose to be used as grand prizes in future rounds of bingo.

You can read Jenn’s write-up on our event here.

This post is written by Paul Natland, Pureform & PureKids Radiology’s President.